I-Access, Inc.

BACKGROUND: PUNCH was hired in 2007 by I-Access, a Richmond-based provider of targeted IT solutions, to help create a new brand identity.

CHALLENGE: I-Access’ current marketing and sales collateral had varying levels of measurable success, but they needed to increase their brand recognition. In addition, the previous tagline for I-Access was “Solutions by I-Access.” Our research uncovered three other IT companies who use “solutions by” in their tagline.

EXECUTION: PUNCH recommended a change to the I-Access tagline and the creation of a new business descriptor. The new tagline for I-Access that PUNCH created is: “Protecting your INFORMATIONPRODUCTIVITYREPUTATION.” The business descriptor PUNCH created, which describes what they do, now accents the I-Access logo: “Intelligent IT Solutions”

PUNCH also updated the colors and overall look of the I-Access brand identity to include more color, images of people and activity, and more professional design. From there, PUNCH handled the photo research, concept, design, and copywriting of their new advertising materials.

IMPACT: With a well-executed brand and cohesive marketing collateral, I-Access has the right efforts in place to grow awareness in the Central Virginia area.