Connor’s Heroes Foundation

BACKGROUND: The PUNCH team was given the opportunity to develop an identity for Connor’s Heroes, a non-profit organization dedicated towards conquering childhood cancer through direct assistance, awareness, and fundraising.

CHALLENGE: PUNCH was asked to create a logo and stationery package, as well as a Web site and print materials. With such a worthy cause as conquering childhood cancer, it was important that the look and feel of the materials accurately conveyed their message.

EXECUTION: PUNCH wanted to create a logo that illustrated the community coming together for the cause. It was also important that the materials truly represented the organization, as well as Connor, the childhood survivor of leukemia who inspired the foundation. For that reason, Connor’s illustrations are featured throughout the design materials. He also picked his favorite color for the logo and was quick to add, “If you have any ideas about helping children’s cancer, just let me know.”

IMPACT: Steve Goodwin, Connor’s father and president of the Connor’s Heroes Foundation, found PUNCH’s services invaluable and the reason why Connor’s Heroes was able to make a difference so quickly.

Our work with Connor’s Heroes has since continued with e-mail newsletters, brochures, flyers, t-shirts…the list goes on and on. In fact, our involvement has expanded beyond offering our creative services to participation in just about every event and fundraiser Connor’s Heroes has held.

Please visit http://www.Connorsheroes.org to find out more about this worthy cause and learn how to be a hero yourself.