SNAP - Consider It Done

PUNCH, a full-service graphic design firm, recently completed an identity and branding effort for SNAP, a new concierge service based in Richmond, yet with global reach. 

PUNCH created a memorable service brand, SNAP for World Access, in an already existing competitive market.  From naming to logo design to comprehensive collateral, PUNCH has carved out a niche in the concierge market for the company by developing a unique brand for SNAP. 

PUNCH has also recently launched SNAP’s premiere Web site, http://www.snapconcierge.com.  Innovative, yet easily navigated, the Web site clearly communicates SNAP’s value as a client loyalty tool to attract and retain members by offering them a suite of concierge services.  In fact, a member cannot pose a challenge too great for the staff – located in 33 offices across 28 countries – of SNAP.

“The SNAP service brand is achieving the competitive differentiation we were hoping it would—which we attribute to its unique design and positioning,” stated Kerri Green, product manager at World Access.  “We feel indebted to PUNCH and their exceptionally talented team for helping us make SNAP resonate in the market.”

Backed by the financial security of the Mondial Assistance Group and World Access’ parent company, Allianz, SNAP is a service of World Access. Based in Richmond, Virginia, World Access is a leading provider of insurance and assistance services, covering more than 150 million people worldwide. Some of the world’s most prominent brands rely on World Access’ industry-leading Concierge and Emergency Medical Services. 

PUNCH specializes in print advertising and design, corporate identity and branding, multimedia design and illustration, as well as media planning. The firm’s clients include Jamestown 2007, Bella Rosa couture bridal salon, Anthem Blue Cross and Blue Shield, BIZPORT, the Nature Conservancy, and the Children’s Museum of Richmond.  For more information about PUNCH, visit http://www.theartofimpact.com.

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