PUNCH Does Lunch For New Client

Imagine the lunch lady from your elementary school, and you’ll likely picture a grandmotherly lady who looks over your tray and says, “Show me your money, honey.” She would add up the numbers in her head and make change that way, too. She may even narrate and add to your educational experience, “So that’s $1.75 and you have $2. How much change should you get back, sweet pea?” That is a time long gone, with over 122 million lunches being served per year in Virginia schools alone. Keeping track of such a large program these days requires state-of-the-art technology and record keeping.

PUNCH, a Richmond design and advertising agency, is pleased to announce a new relationship with Sartox, a Richmond-based software development company that specializes in developing food service programs, with particular emphasis on delivery within schools.

PUNCH is creating trade publication and direct mail pieces for Sartox that target school districts in the Southeast. The School Nutrition Association will hold a national conference in Philadelphia this summer, and Sartox will be educating the educators about how best to manage this aspect of school life. In business since 1978, Sartox is an expert in the many facets of improving the technology that large food service programs use daily. Sartox provides solutions for managing point-of-sale, tracking employee hours, free and reduced lunch applications, inventory control, purchasing and general system management.

Kelly Adams, managing partner of PUNCH says, “The sheer volume of students who eat school lunches added to the required number of employees, plus inventory, makes system management a huge job.  Sartox is an expert at managing all aspects of food service and we are pleased to be working with them to create marketing pieces that will resonate with their target audience and improve their brand.”

PUNCH specializes in high-end graphic design, corporate identity development, advertising, brand development, strategic marketing planning, multimedia design, and illustration. The firm’s clients include Anthem Blue Cross and Blue Shield, the Richmond Ballet, Richmond Sports Backers, and TerraForge Communities. For more information about PUNCH, please visit http://www.theartofimpact.com.

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