08.26.09What Your Website Says About Your Brand
Traveling in cyberspace gives you the opportunity to walk into the virtual “home” of many different businesses. When you arrive at their front door, what is the experience you expect to have?
What experience do people have when they enter your virtual “home” online? Can they see and feel the culture of your company? Is the online experience similar or different from the experience when a person walks in the front door of your business?
Many people go to the website before they ever step foot into the doors of your business. Are you giving them the first impression you want them to have? Everything you do online is an opportunity to convey your brand. Make sure you are maximizing the opportunity.
Take a look at some well known Richmond companies. Do their Web sites reflect the brand you know?
We’d love to hear your thoughts. What websites are a direct reflection of the brands you know and love? Which websites seem to be in conflict with the brand you know?
Chime in on Twitter, @theartofimpact, or our Facebook Fan Page to share your thoughts.
