Holidays: A time of reflection
Every year as the hustle and bustle of the holidays come upon us, we are given the opportunity to reflect upon the past year and look towards a new year to come. read more >>
Friending Man’s Best Friend
In this crazy world of emerging media there aren’t a lot of rules. This is one of the reasons why I find it so much fun. read more >>
Richmond Flying Squirrels Fantasy Campaign
I recently had the distinct pleasure of meeting Todd "Parney" Parnell, Vice President and COO of the Richmond Flying Squirrels. read more >>
Riding the Google Wave
Riding the Google Wave
As a Southern California native, I’m always drawn to the beach. So, when I started hearing all the buzz about Google’s latest creation, Google Wave, I was already on board. read more >>
What makes Facebook work? The Town Square Effect
What makes Facebook work? The Town Square Effect
A friend of mine told me a story last week about one of her colleagues who unexpectedly passed away. read more >>
“There’s an App for That!”
So, if there is an app for everything, does that mean your company needs to create an app, too? Maybe…or maybe not. read more >>
Five-Minute Friends
Five-Minute Friends: You have had less then five minutes of interaction with an individual and they are now asking to be your “friend” on all your social networks.
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Tips for Protecting Your Privacy
Are you the type of person who has several deadbolts on your front door and an alarm or do you prefer to use just a simple lock and key to protect your home? read more >>
A Toolbox to Manage Your Emerging Media Communications
So you’ve heard the buzz about emerging media and you’re ready to begin. But you are already juggling more than enough for your business. read more >>
Bill Rancic says, “Be Proactive, Not Reactive”
I had the opportunity to attend Richmond Biz Linc last week where Bill Rancic, first winner of The Apprentice, spoke. read more >>
PUNCH goes Over The Edge for Special Olympics
Ever since I was first introduced to PUNCH, it was very clear to me that community service was a big part of the company’s mission. read more >>
Worlds Collide in Advertising
Times are changing and publications need to catch up. read more >>
Solving the Puzzle of Twitter
This past Labor Day weekend my family went down to the Outer Banks... read more >>
Richmond Companies Brand Online
Each week I write this blog and then invite the community to come and discuss the topic at “Coffee with Kendall.” The idea is that by stimulating a conversation, businesses will be able to learn about the value of utilizing emerging media platforms as a resource to build their brand.
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What Your Website Says About Your Brand
Traveling in cyberspace gives you the opportunity to walk into the virtual “home” of many different businesses. When you arrive at their front door, what is the experience you expect to have?
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Sometimes you’ve just got to jump in and swim with the sharks: Lessons learned from Sharkfest
Sometimes you’ve just got to jump in and swim with the sharks: Lessons learned from Alcatraz Sharkfest and how it applies to Emerging Media
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Facebook for Business: UVA and VT Face Off
One great evolution of Facebook has been how it has created a platform for businesses to connect and create a community of fans online. There are multiple options available for businesses and non-profits, but my favorite is the Facebook Fan Page.
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The first time I used Facebook
The first time I used Facebook it was because I had to. One of my friends put her wedding photos up on Facebook and it was the only way she was sharing them so I signed up to see her pictures.
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Twitter for Business
Twitter for Business
It is Week 2 in Summer Camp—emerging media style.
This week we are going to apply the skills we learned in Twitter Basics and use them for business.
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Off to Summer Camp-Emerging Media Style
This week I’ve been dropping my boys off at basketball camp every day. Listening to the coach talk to the group of kids reminded me of a few things about my work as well.
He said that 80 percent of the games during the season are won in pre-season training camp. If that is true, I think it is time we all did a little “Summer Camp” to get our game in shape for a great season! So, for all of you who thought you were too old for Summer Camp, over the next few weeks we’ll be going back to the basics with Emerging Media Summer Camp. You can catch the tips here on my weekly blog and can come by and discuss them in person at Coffee With Kendall every Thursday morning at 9:30 am at Ellwood’s Coffee.
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Finding your voice
Many companies are jumping aboard the emerging media train and finding it isn’t quite as easy as they imagined. Using emerging media tools can be a wonderful resource for any company but it is critical to have a clearly defined voice that best represents your brand. Here are some do’s and don’ts to help you along the way.
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Show Me the Social Good
Last week I wrote about the “Summer of Social Good”—an ongoing theme this summer to utilize Social Media to do social good. Mashable, a social media resource, branded “Summer of Social Good” to support four particular charities: World Wildlife Federation, Humane Society, Oxfam, and Livestrong.
There are too many great uses of social media for social good for me to be able to discuss them all here but I’ve listed a few for you to check out. Be sure to take note of the events right here in Richmond for the social good!
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Using Social Media for Social Good
There are so many great ideas and uses that have blossomed out of emerging media that it is sometimes difficult to keep up. One trend that I love is the Summer of Social Good that Mashable (an emerging media guide) has begun. The basic concept is to promote as much social good through the use of social media as possible throughout the summer. read more >>
Companies I Watch
As someone who enjoys watching companies innovate on a daily basis, here are a few I like. I’ve given you a variety of examples to show that emerging media can work for all different types of businesses. Ford sells products, Snag-a-job provides a service, and Martha Stewart sells a personality/lifestyle brand. read more >>
Living in an Emerging Media World
As someone who is balancing a job and three kids, it is rare that I take a moment for myself to do something that is totally non-productive. Last Friday evening I decided to indulge myself and picked up my stack of magazines and relaxed in an unusually quiet home for a little “me” time. read more >>
Building your personal brand online
Businesses consistently ask me about building their brand online. As the population continues to use the Internet more and more, it is a great place for businesses to participate and share their brand. Interestingly, as individuals spend more time online, they are creating profiles or their own personal brands without even realizing it.
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Are you ready for Web 3.0?
Just when I thought I was getting a handle of Web 2.0, along comes Web 3.0!
Wikipedia describes Web 2.0 as being “characterized as facilitating communication, information sharing, interoperability, and collaboration on the World Wide Web.” One major effect of this is the huge surge in social networking and information sites we are currently seeing.
So if Web 1.0 is about putting information into a central place for me to find, and Web 2.0 is about sharing the information with my networks, what does Web 3.0 have in store? How about having information and friends recommended to you based upon the interests you’re already following?
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Choose your words wisely
Have you ever noticed how many different ways there are to say the same thing? This new field of emerging media is a perfect example. I’ve heard it called social media, new media, emerging media—and everyone is talking about the same thing. read more >>
Keeping up with Trends
Over the course of my years I’ve been able to participate in quite a few trends. It started with jelly shoes and moved on to big bangs, stonewashed jeans and the dreaded fanny pack. Oh, yes, I’ve always stayed up-to-date with the latest trends! read more >>
The buzz about Zappos
If you’ve spent any time checking out Twitter or Facebook for your business, you’ve probably heard the buzz about Zappos and how they are doing such a great job using emerging media to build the greatest online shoe store. read more >>
Be. Think. Do.
Here at the PUNCH blog we’ve created three categories that just about any topic will fit into, “Be. Think. Do.” This has gotten me thinking about how almost every moment of our lives can fit into one of these categories. read more >>
Minding your manners online
Just about everyone I talk to these days is aware of the buzz around Social Media. Either you’ve jumped in wholeheartedly, are starting to test the waters, or are too overwhelmed by options to know where to begin. read more >>
12.16.09
